Crespo runs Pigment with the intensity of a founder who still feels behind. This energy extends to how she thinks about the so-called “SaaSpocalypse.” In her view, AI is a sorting event: some new players, like Pigment, will adopt the technology, while many legacy vendors will struggle to bolt AI onto old architectures. She’s betting she can outrun the incumbents.
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Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
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