Third, it leverages dual brands and format synergies. “Yuanji Yunjiao + Yuanji Weixiang” integrates dining and retail, with store formats including “raw-and-cooked integrated” outlets to meet diverse needs such as dine-in, delivery, and take-away of uncooked products. In the first three quarters of 2025, delivery GMV reached RMB 2.136 billion, with its share rising to 44.6%, indicating continued optimization of the business mix. In addition, capital backing fueled expansion: from 2023 to 2025, the company completed multiple financing rounds, reaching a post-money valuation of RMB 3.5 billion, and brought in strategic investors such as Yihai Kerry to create synergies across the supply chain and channel resources.
Владимир Седов (Редактор отдела «Силовые структуры»)
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